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11 |
Crystallizing Public Opinion
Bernays, Edward L
1961
Hardcover Near Fine; No Jacket. 'Crystallizing Public Opinion', a germinal book, has exerted a profound influence on the times. Bernays, a nephew of Sigmund Freud, has come to be known as ''The Father of Spin''. It outlined for the first time the principles and practices of public relations, defined and described the scope and function of the new profession of counsel on public relations. This volume set forth the basic philosophy and ethical concepts of public relations, which remain the standards for its widespread activities today. It showed how individuals and groups might assert leadership in a democratic society based on adjustment, information and persuasion. On publication of the book in 1923, the New York Times said of it, 'The first book to be devoted exclusively to an occupation which is gradually becoming of overwhelming national importance.' Nice Firm Clean copy ! No handwriting, no markings. 219 pages. Bernays, regarded by many as the father of public relations, has tried to set down in this book the broad principles that govern the new profession of public relations counsel. Contents: Part I-Scope and Functions: The Scope of the Public Relations Counsel; The Public Relations Counsel; the Increased and Increasing Importance of the Profession; and The Function of a Special Pleader. Part II-The Group and the Herd: What Constitutes Public Opinion?; Is Public Opinion Stubborn or Malleable; The Interaction of Public Opinion with the Forces that Help Make It; The Power of Interacting Forces that Go to Make Up Public Opinion; An Understanding of the Fundamentals of Public Motivation is Necessary to the Work of the Public Relations Counsel; The Group and Herd are the Basic Mechanisms of Public Change; and The Application of These Principles. Part III-Technique and Method: The Public Can Be Reached Only Through Established Mediums of Communication; The Interlapping Group Formations of Society, the Continuous Shifting of Groups, Changing Conditions and the Flexibility of Human Nature are all Aids to the Counsel on Public Relations; and An Outline of Methods Practicable in Modifying the Point of View of a Group. Part IV-Ethical Relations: A Consideration of the Press and Other Mediums of Communication in Their Relation to the Public Relations Counsel; and His Obligations to the Public as a Special Pleader. Liveright Pub. Corp 8vo 7.75 - 9.75'' tall B0007DFE60
Price:
700.75 USD
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35 |
Robert Frost on Writing
Frost, Robert
1973
Hardcover Very Good; Good+. Nice Firm copy ! Light general wear. Previous owner gift notation. Jacket has edge wear, short tears. 188 pages. Rutgers Univ Pr 9.13 x 6.57 x 1.11 0813506921 / 9780813506920
Price:
8.16 USD
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45 |
Life Work
Hall, Donald
1994
Paperback Very Good; Work as the key to personal happiness. Nice Firm Clean copy ! No handwriting, no markings. Light general wear. 136 pages. Beacon Press 7.9 x 5.2 x 0.6 0807070556 / 9780807070550
Price:
5.71 USD
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64 |
Half of Eight
Kleeck, Gail Van
1982
Paperback Very Good; Staplebound. Light general wear. Previous owner return address sticker. Unpaginated pages. Dover Interiors, Inc. Dover, MA 8vo 7.75 - 9.75'' tall B0040GRYNQ
Price:
28.75 USD
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73 |
Beyond Reason
Lizotte, Ken
Signed by Author on Title page with Presentation 2004
Paperback Fine; Signed by Author on Title page with Presentation note, with date. Nice Tight Clean copy ! 164 pages. Xlibris Corporation 8.3 x 5.5 x 0.4 1413437869 / 9781413437867
Price:
17.54 USD
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75 |
The National Enclyclopaedia of Business and Social Forms: Embracing the Laws of Etiquette and Good Society ... To The Best Advantage On All Occasions
Mccabe, James Dabney
1885
Hardcover Very Good; Elegant blue cloth, with elaborate gold pictorial decorations, reinforced hinges. Nice Firm Clean copy ! Light general wear. Cloth frayed at spine ends and board tips. 872 pages. Named and marketed for its business and legal forms, with rules of writing, bookkeeping, etiquette, meeting and debating. However, this book is actually a full fledged General Encyclopedia. Its subjects being too numerous to mention, some examples are General World Facts Tables, the 1885 rules for Baseball, Cricket, Football, Chess, Draughts, Dominos, Backgammon; vocabulary, principles, modification and use of the Flower Language; extensive Food Recipes, and formulae for common household supplies. This volume aims to be the reader's instructor and guide to all daily social activities, as well as a Reference Book of the World's facts. Contents: Art of Writing well; Bookkeeping; Business forms; Legal Business Forms; Collection of Debts; Collection and Exemption Laws of States and Provinces; Statistical Reference Tables; Letter Writing; Wedding Anniversaries; Lyceums and Debating Societies; How to Conduct a Public Meeting; Parliamentary Law; Conducting the Deliberations of a Society; Forms for Resolutions, Petitions; Public Celebrations; Laws of Etiquette; Language and Sentiments of Flowers; Art of Writing Poery; Dictionary of Rhymes; Home Amusements (extensive); Conundrums; Fortune-Telling; Games, Forfeits, etc.; Elementary Gymnastics; Household Receipts; Choice Selections from the Best Authors. The National Publishing Company L 8vo 7.75 - 9.75'' tall B00086OI7W
Price:
76.75 USD
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