Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection

By: Boush, David M.; Friestad, Marian; Wright, Peter

Price: $12.43

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Instances of highlighting in text. 264 pages.

Title: Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection

Author Name: Boush, David M.; Friestad, Marian; Wright, Peter

Categories: Business, Psychology, Textbooks, Marketing/Sales,

Publisher: Routledge: 2009

ISBN Number: 0805860878

ISBN Number 13: 9780805860870

Binding: Paperback

Book Condition: Good+

Size: 8.82 x 7.05 x .55

lbs: 1.00 lbs

Seller ID: 117982

Keywords: Business::Marketing/Sales Psychology