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By: Caples, John
Publisher: Boston, MA, Harper & Brothers: 1936
Edition: First Edition. 1st Printing.
Seller ID: 114833
Condition: Very Good
Nice Firm Clean copy ! Light general wear. Tanning on endpapers. Binding Fine, hinges Fine, text pages fine. 1936 on title page, First Edition on Copyright page, Haper Code B-L (February 1936). 281 pages. John Caples believed in testing of ads, consistency in copywriting practice, and simplicity in advertisements. Caples wrote what probably is the most famous ad of all time: 'They Laughed When I Sat Down At the Piano...' A few months later, he also wrote another famous a... View more info