Category: Marketing/Sales

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The Development of Marketing Thought

By: Bartels, Robert

Price: $14.59

Publisher: R.D. Irwin: 1962

Edition: First Edition.

Seller ID: 73078

ISBN: B0007DF3QQ

Condition: Good

1st Printing. Light general wear. Text pages have neat red pen ruler applied underlining. Very Good condition except for above mentioned underlining. 284 pages. View more info

Advertising for Immediate Sales

By: Caples, John

Price: $638.40

Publisher: Boston, MA, Harper & Brothers: 1936

Edition: First Edition. 1st Printing.

Seller ID: 114833

ISBN: B00N0UCDXO

Condition: Very Good

Nice Firm Clean copy ! Light general wear. Tanning on endpapers. Binding Fine, hinges Fine, text pages fine. 1936 on title page, First Edition on Copyright page, Haper Code B-L (February 1936). 281 pages. John Caples believed in testing of ads, consistency in copywriting practice, and simplicity in advertisements. Caples wrote what probably is the most famous ad of all time: 'They Laughed When I Sat Down At the Piano...' A few months later, he also wrote another famous ad: 'They Grinned When The Waiter Spoke To Me In French'. Both ads have been 'plagiarized' and satirized continuously ever sin... View more info

Marketing Institutional Money Management Services: Meeting the Needs of Today's Plan Sponsors and Corporate Treasurers

By: Halpern, Philip

Price: $9.07

Publisher: McGraw-Hill: 1995

Seller ID: 117251

ISBN: 1557388598

Condition: Good+

Light general wear. Instances of penned underlining and marks throughout text. 202 pages. View more info

The Little Green Book of Big Marketing Tips & Tactics for Landscape Professionals

By: Heiler, Chris

Price: $36.43

Publisher: 48 HrBooks: 2009

Seller ID: 112896

ISBN: 0692006516

Condition: Good+

Light creasing on cover. 151 pages. View more info

The Left-Handed Designer

By: Heller, Steven (Editor)

Price: $14.82

Publisher: Harry N Abrams Inc: 1985

Seller ID: 120960

ISBN: 0810912899

Condition: Very Good

Dust jacket has a tear near upper spine on rear side also a small tear near lower spine along seem (Jacket is extra long and composed of two sheets glued together at the spine). 143 pages. View more info

The Left-Handed Designer

By: Heller, Steven (Editor)

Price: $16.42

Publisher: Harry N Abrams Inc: 1985

Seller ID: 123309

ISBN: 0810912899

Condition: Very Good

Dust jacket has some general wear and a few tears along the edges. 143 pages. View more info

Direct Marketing: Tracking Anyalysis and Forecasting

By: Hill, David Chapin

Price: $18.17

Publisher: Direct: 1995

Seller ID: 93054

ISBN: 0964504618

Condition: Near Fine

Nice Firm Clean copy ! Unmarked. 242 pages. View more info

Ginger Talks: The Talks of a Sales Manager to His Men

By: Holman, Worthington C

Price: $18.24

Publisher: Libertyville, IL, Sheldon University Press: 1912

Seller ID: 122362

ISBN: B000Z3IJ2S

Condition: Good+

Moderate general wear. There is gunpowder in every man, if you can only get the spark to it. There is latent power in every salesman - often more than he himself dreams he possesses. All that is necessary is to light the flame of his enthusiasm by showing him his own opportunities and possibilities. Do but this much for him, and the hidden gunpowder within him will make him explode into sudden and irresistible action. 'Ginger Talks' are sparks to reach the gunpowder. View more info